Meril Diagnostics

Meril Diagnostics, a key player in the medical device industry, operates globally from its base in India. Established in 2006, it specializes in manufacturing vascular intervention devices, orthopedic implants, endosurgery, ENT products, and in-vitro diagnostics.

Challenge

To prevent excessive targeting of current visitors

Solution

An innovative digital media suite with dynamic features enables users to be retargeted according to the last tour they viewed and spent the most time on. This involved implementing a contextual campaign to enhance outreach by showcasing the latest and most popular tour to potential audiences. Additionally, we implemented daily and lifetime frequency caps tailored to each user to avoid excessive exposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.13%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 27%, surpassing the client’s target. March 2018 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 150%.

From The Client

"The team has established a robust partnership with our organization, seamlessly operating as an extension of our IT department. We consistently rely on their exceptional service, confident that a simple phone call or email will promptly deliver the unwavering attention that makes us feel prioritized."