Aditya Birla Capital Limited, a key player in the Fortune 500 Aditya Birla Group, boasts over seven decades of global business excellence across diverse sectors, including finance, metals, textiles, and renewable energy.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We've accomplished a Click Through Rate (CTR) of 0.09%, resulting in a significant uptick in new sales. In the initial month of the campaign's launch, we successfully slashed the Cost Per Action (CPA) by 18%, exceeding the client's set goal. In February 2015, the post-click revenue, driven by both dynamic retargeting and the prospecting campaign, delivered an impressive Return on Investment (ROI) of 280%.
0.09% CTR
18% less CPA
280% ROI
From The Client
"Building a robust connection with our organization, these individuals have become like an integral part of our extended IT department. Whenever we reach out via phone or email, we're confident in receiving outstanding service, consistently prioritized with the same level of attention that makes us feel like their top commitment."
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